Infrastructure / not headcount
Cold outbound, run like infrastructure.
Import a CSV, score every lead against your ICP, and let AI draft each message from that lead's own data. Every send goes out through your own connected mailbox — you approve every draft before anything ships.
Diagram of the Decknative pipeline. A lead moves through five stages — import, score, draft, review, send — and exits to your own connected mailbox. Nothing is auto-discarded and nothing sends without a human approving it first.
The cost of an SDR
The expensive part of outbound was never the sending. It was the four hours a day a person spends assembling the context to send anything worth reading.
Base, commission, tooling, management overhead.
List building, research, CRM hygiene, sequence babysitting.
Onboarding, territory learning, message calibration.
Eight a day, at the depth real personalization requires.
Starter plan, billed monthly — $49/mo. Free plan is $0; Growth and Scale go to $149 and $399 as you send more. No build fee, no implementation project.
Scoring and drafting run automatically. You only review and approve.
Sign up, connect your mailbox, import a CSV, launch — no onboarding call required.
Every lead scored and drafted the same way, on the Starter plan — up to 20,000/mo on Scale. The model does not get tired either.
The engine
Five stages. One pipeline. A human approves every message before it sends.
Import
- In
- Out
Upload a CSV. Column mapping is automatic — email, name, company, title — with duplicates and unsubscribed addresses rejected before they ever become a lead.
- CSV import
- Column mapping
- Dedup
Score
- In
- Out
A fast model reads each lead against your ICP and scores it 0-100 with a one-line reason. Nothing is auto-discarded — you decide who gets enrolled.
- AI scoring
- ICP match
Draft
- In
- Out
A stronger model writes each message from that lead's own data — no merge tags, no spun templates. Under 120 words, one link, a footer with your address and a real unsubscribe link.
- AI drafting
- Per-lead copy
Review
- In
- Out
One message at a time — approve, edit, or skip. Nothing sends unreviewed. About four minutes for forty messages.
- Review queue
- Keyboard shortcuts
Send
- In
- Out
Sends go out through your own connected mailbox — Microsoft today, Gmail once Google's verification clears — inside your send window, under your daily cap, ramped for a new mailbox. A reply halts the sequence automatically.
- Microsoft Graph
- Gmail
- Reply detection
Close
Start free. See a real reply before you pay anything.
Sign up, connect your mailbox, import a CSV, and launch your first campaign the same day.